Recently, the National Development and Reform Commission and the Ministry of Culture and Tourism jointly released the first list of 30 recommended “Travel with Brands” experience destinations, and the LIUGONG Brand Experience Destination was successfully included.

This list spans multiple sectors, including manufacturing, services, agriculture, and the cultural industry, aiming to promote the integrated development of “brands and tourism” and create distinctive and influential brand experience projects. As one of the leading enterprises in China’s construction machinery industry, LIUGONG was selected for its brand heritage, technological strength, and industrial tourism experience, further showcasing the “Made in China” brand image.

Leveraging the National AAAA-Level Industrial Tourism Site and the LIUGONG Smart Green Study-Tour Base, the LIUGONG Brand Experience Site has developed a tour route that integrates brand culture, smart manufacturing, and product experiences, covering core areas such as the digital smart factory, equipment exhibition zone, and interactive experience center. Currently, the site welcomes over 50,000 visitors annually and is open to construction machinery enthusiasts, study-tour groups, corporate clients, and the general public.

During the tour, visitors can get an up-close look at advanced manufacturing technologies such as 5G smart production lines, AGV logistics robots, and automated welding. They can also experience equipment operation, 5G remote control, VR interactive scenarios, and model assembly, gaining a deep understanding of the achievements in construction machinery manufacturing and intelligent technology.

In recent years, LIUGONG has received numerous honors, including “National Civilized Unit” and “Green Factory,” with its brand influence continuing to grow. The LIUGONG Brand Experience Center has established a comprehensive safety management system with a daily visitor capacity of up to 1,000 people. It is staffed by a team of professional guides who provide safe and expert tour services to visitors.

Moving forward, LIUGONG will continue to advance the integrated development of “brand + cultural tourism,” continuously optimize the visitor experience and service system, further establish itself as a benchmark project for industrial tourism in China’s equipment manufacturing sector, and promote the “Made in China” brand into broader international markets.